Dec 12, 2017

VPK and Decathlon: ‘Magical solutions’ for e-commerce

Sports-store Decathlon opened its Belgian distribution centre ten years ago. The logistical hub supplies both branches and end-customers. And when you talk about distribution, you talk about packaging in all shapes and sizes. VPK has proven to be an important e-commerce packaging partner from the very beginning.

Listening, analysing and offering solutions: these were—and are—the building blocks of a successful collaboration. They’ve led to a beautiful series of customised packaging solutions.

Sturdy standard boxes for e-commerce

The e-commerce industry is booming. Invest in it today and you’ll immediately pluck the fruits. And you don’t need to tell Decathlon that! Place an online order with them and they’ll have it at your door in the shortest time possible. After all, speed is the magic word when it comes to a smooth, efficient logistical process.

This is why VPK developed a series of standard cardboard boxes with the Decathlon logo on them. Sturdy, uniform and incredibly handy.


Efficient order picking thanks to modular boxes

An international player like Decathlon also has numerous products delivered from its locations outside Belgium. Bilal Akka, Logistics Manager for e-commerce at Decathlon: ‘Look at a bulk delivery of T-shirts for example: they are individually packaged in transparent plastic bags. We can’t place them loosely in our warehouse racks. This is why we first considered a system that retrieves cardboard boxes from our various suppliers. It gave us structure in the way we stock our products.’

It soon became clear that things could become even better. This is why Decathlon once again knocked on the door at VPK. ‘The system we were looking for needed to be modular, easily stacked and suitable for our internal working processes. VPK created a solution that exceeded our expectations. Now, we have a box that adjusts to fit our racks. Perfect for different-sized items.

‘Our people retrieve articles from the racks in a manner that is uniform, quick and convenient,’ continues Bilal Akka, ‘but that’s not all. The scanning process goes at lightning speed. We attach the barcode to the cardboard lip on the front of the box. The benefit? It’s a fast and efficient order process, free from problems. And it results in satisfied customers who receive their online orders in the shortest of times.’


Customised bike boxes

Ordering a bike from Decathlon? You’ll find the handlebars, the pedals and the saddle are already installed for you. Your bike will be delivered completely ready to hit the road. ‘Assembled bikes can’t just be crammed into a standard box,’ says Bilal Akka. ‘The slightest damage is unacceptable. It results in an unhappy client. This is why VPK customised a bike box for us. It ensures that our clients unpack their bikes the way we pack them in: ready for riding.’

The e-commerce packaging from Decathlon perfectly illustrates the client-oriented approach taken by VPK. Listen, invent, produce and optimise until the client is 100% satisfied. All performed with a multidisciplinary team that’s ready to serve you.

Are you looking for a total packaging solution for your e-commerce business?