For many years The Greenery, an international sales organisation specialising in fresh fruit and vegetables, handled asparagus in plastic crates. After customer feedback, they started looking for an alternative, more sustainable form of packaging. The new asparagus packaging, developed by Smart Packaging Solutions, is a perfect combination of functional requirements, improved quality performance, logistical efficiency and a beautiful design.

Functional and aesthetic packaging

What makes the new asparagus tray so unique is the integrated filling that prevents the delicate vegetables from sliding against each other during transport while allowing them to be presented at their best once in the store. In addition to the integration of the filling, the design has also been optimized. This makes the new packaging more practical on many levels and it provides more advertising options.