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Craft and passion

Summer holidays stand for socialising over a bottle of the right, refreshing drink. For many years, craft products made from high-quality raw materials by experienced people according to specific rules have been gaining popularity worldwide. One example is beer produced by artisanal breweries. For Browar Za Miastem, beer stands for relaxation, good mood and piece and quiet. This also explains the unique names of our client's beers, for which we are happy to produce special sustainable packaging that guarantees proper brand awareness.

Browar background

Local and tastful

Craftsmanship is all about people. The brewery's team consists of more than a dozen employees who put their heart and soul into their work and are constantly developing themselves. Some employees have been involved for a very long time. One of the founders for 25 years and the head brewer for more than 40 years!

Browar Za Miastem itself has been around for 7 years and has been brewing beer in the village of Rumianek near PoznaƄ (Poland) for a year now. With a range of around 20 different beers, 10 of which are constantly available and the rest are seasonal beers and novelties, the brewery offers something for everyone.

Browar amer box
“Browar Za Miastem brews both classic European beers (such as Pilsner, Wheat Beer, Stout or Belgian Dubbel) and new beers (such as American IPA, Black IPA or Hazy APA). They are responsible for every detail of the production phase - from recipe and ingredients to packaging. The beers can be found in many shops across Poland, including large retail chains. Although VPK Group has an international presence, we maintain a strong local approach to maintain close relationships with our customers. And we have also built that business relationship with Browar Za Miastem. Besides classic American boxes that ensure the safety of the glass bottles, we also produce gift packs for them (multipack)”, says Bernadeta Pawlak, sales manager VPK Packaging Poland.

The world of beer is very diverse and rich in flavours. It is not just another golden drink. Beers differ in appearance, smell and taste. They can be golden or amber or even black. You recognise flowers or fruit in the aroma and taste, and in some even herbs or conifers. All thanks to thoughtful recipes, good raw materials and care for the product. The imaginative names and labels of Browar Za Miastem beers, such as "Holy Calm, Serenity of the Spirit, Joy of Life, Good Morning or Long Weekend" reflect different styles, emotions and pleasant moments.
 
Browar multipack

Multi-pack with a gift

Our task was to develop a multi-pack box for beers and an elegant glass inside. The challenge was to strengthen the box so that it always holds the product in one position, protects it from breaking or scratching during transport and at the same time ensures sufficient brand awareness. In addition, the environmental aspect was of course also important to the customer. Therefore, the cardboard for this packaging, like all other products we produce, is 100% recycled. The monochrome printing of the packaging with the brewery's logo and website adds to the concern for the sustainability of our planet. The packaging for this brand meets all customer expectations and supports the development of craft products from Greater Poland.

Browar Za Miastem about our cooperation

We like working with a company that understands the needs and local aspect of our business. VPK always tailors the packaging to the specific beers we offer. We appreciate their creativity and speed, and especially their solutions that help us optimise our costs, minimise waste and speed up the order picking process.

Tomasz Brycki, co-owner, Browar Za Miastem

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