Giving pets the best food in the right quantities and making their owners' lives just a little bit easier, that's what Just Russel is all about. That is why they put together dog and cat food tailored to your pet and deliver it to your home. For their new e-commerce business, they turned to VPK for sustainable, efficient and eye-catching packaging. We talked to two of the founders about this collaboration.
"Did you know that dogs see colours differently? The Just Russel boxes are therefore recognisable not only to owners, but also to their dogs."
"As a fast-growing start-up, it is important that we forecast our growth as efficiently as possible. In VPK, we have found a partner that can grow with us as well as guarantee us the necessary capacity."
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