Sanne Kegel, purchaser at Van Nature, and Sandra van der Veer, responsible for product and concept development, are very enthusiastic: “We are very happy with the new design. It is very fresh and modern! The packaging allows for future developments and is also a good reflection of the Van Nature brand. It creates more recognisability for the Van Nature brand, while reducing the diversity of packagings, which are excellent reasons to introduce the new packaging.”