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Ecobox: circular economy put into practice

Waste paper is recycled to make a reusable shopping box

Major Belgian supermarket chain Colruyt approached VPK to discuss a solution to Colruyt’s significant annual amount of waste paper and cardboard (30-35,000 tons). Instead of merely recycling it, the idea was proposed to create a new product from this waste. The result is the Ecobox: a foldable but sturdy cardboard box that shoppers can use to take their shopping home.

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