The Belvoir Fruit Farms brand has been making fruit cordials and presses since 1984. With an increased market presence demand has grown significantly. The relocation to a new factory meant the review of the secondary packaging.
VPK Group, one of the founding members of the pan-European alliance Blue Box Partners, has launched ECOGRIP, a corrugated alternative to shrink wrap for the multi-packing of a wide range of bottles that builds on the growing consumer demand for sustainable packaging.
Yesterday, VPK Group came to an agreement with Canadian Overseas Packaging Industries (COPI) Ltd to buy Encase Ltd, manufacturer and designer of corrugated cardboard packaging. Encase Ltd operates two integrated corrugated packaging plants in England and one sheet plant in Scotland. It is VPK’s intention to merge Encase with its UK corrugated operations, formerly known as Rigid.
From today, VPK’s corrugated packaging division will operate under a single brand name: VPK Packaging. VPK Packaging replaces the Ondulys, Rigid and Peterson brands in France, the UK, Ireland and the Nordic countries respectively. A new unified logo and visual identity reflect the overarching vision of the future that continues to foster environmental responsibility and local customer intimacy.