For Snauwaert, VPK designed a corrugated box that combines authenticity, brand identity, protection and logistics
In 2016, legendary tennis brand Snauwaert restarted its sale of tennis rackets and accessories after closing its books in the early 90’s. Its innovative business plan aimed to bring products and services as close to the end customer as possible. Sales occur exclusively via their e-commerce platform. Every racket sold is sent to the customer in individual packaging within three working days.
Developing that particular packaging was a task for VPK. Our research & development team designed a corrugated box that combines authenticity, brand identity, protection and logistics. A racket, ball box and towel are neatly held together by inserts. An original stencil is incorporated into one of the closure flaps. If the purchase isn’t fully satisfactory, the customer can easily return the box thanks to its double tape closure.
It all starts by analysing the brand
The ability of VPK to develop such customised packaging starts with a deep understanding of the brand. Good packaging echoes the individuality of the product inside. More and more, e-commerce requires a personal touch and a unique experience for the end customer. Curious to know if VPK can contribute to your business as well?