Uniquely creative, customised packaging is key to distinguishing your products.
Shelf ready packaging enhances brand identity, improves the end customer experience, optimally presents products on the shelf and at point-of-sale, and much more. However, when it comes to branding and customer experience, a major shift is happening. This is the move away from in-store to more hybrid models. The main driver of this evolution is e-commerce. Customers are increasingly experiencing shopping at-home rather than in-store. This means that a customer’s first and primary link with the brand is often the packaging.